2012年10月5日星期五

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2012年9月19日星期三

Gadgets: Cans now carry the music biz

Last week, Forbes magazine named rapper, producer and entrepreneur Dr Dre as the highest-earner in hip-hop. In 2011, Dre made $110m (£70m) not from music – his last album was released in 1999 – but from headphones. Beats by Dre, the sound-equipment line launched by Dre and his business partner Jimmy Iovine in 2008, reportedly accounted for 53 per cent of the $1bn (£622m) global headphone market last year. Recently, Dre and Iovine sold 51 per cent of the Beats Electronics brand to HTC for $309 (£190m).Beats By Dre.
As if any further proof were needed that "premium headphones" are now the mainstream, another music mogul this week released his own range of cans in collaboration with Sony: Simon Cowell. The X headphone, which will be featured heavily in episodes of the US X Factor, retails at $299.99, a price-tag similar to those of its Beats range rivals. "With the X headphones," Cowell said, "it's like being in the recording studio."Cheap Beats By dr Dre.
Dre, of course, has made precisely the same claim about his own product. And that's not to mention the other stars with their own branded sound equipment: Sync by 50 [Cent]; Chambers by RZA; Jay-Z's Skullcandy/Roc Nation Aviator; and Soul by Ludacris, featuring the top-of-the-range SL300 headphone, with a design "inspired by the interior of a Bentley". In the UK, Tinchy Stryder recently launched the Goji On Cloud 9 headphones collection, while House of Marley is cashing in on its connection with the late reggae legend with its own headphone range "inspired by Bob Marley".Beats Solo.
These audio accessories rely not only on the artist-entrepreneurs behind them, but on the other stars that endorse them. Usain Bolt, for instance, has put his name to a line of Soul headphones, while Beats by Dre have been spotted on the bonces of David Guetta, Lady Gaga and Justin Bieber. Beats managed to outflank strict IOC guidelines on sponsorship by donating its headphones to high-profile Olympic athletes, thought to include the likes of Michael Phelps, Tom Daley and the GB football team. John Lewis reported an overall increase of 19 per cent in headphone sales during the Games, but sales for Beats By Dre leapt by 42 per cent.
Sales of headphones now outstrip those of speakers by almost two to one: from the price heights of Beats and X to Asda's £1 pair, it is an indication of the way listening habits have evolved from the collective to the solo.
When iPods were still a novelty, it was said the signature white buds made their listeners a target for muggers. Now everyone has an iPod or a smartphone, but headphones remain the most conspicuous public evidence of a listener's taste and sophistication. Hence the rapid growth of the premium market. Before he and Dre released Beats, Iovine said: "Guys were making headphones that looked like medical equipment."
The future of the music business will be built not solely on album sales, but on diversity: live music, recorded music, sponsorship and accessories. There's irony in the fact that most people wearing high-end headphones are using them to listen to low-quality MP3 files.
When it was first launched, the Beats range gave its listeners a certain mystique, suggesting they were serious music lovers or professionals. Now cans are the norm. Fans of Cowell who'd rather not fork out for his X headphone could spend $19.99 for a rhinestone-studded pair of One Direction headphones instead.





2012年9月11日星期二

EarTop Technologies Supplies A Life Unplugged To Users

FLOW Series Streams Music To Consumers Headphones
EarTop Technologies is working to create a Life Unplugged, a life with no wires. They are taking the first steps in that direction with the creation of their first product FLOW.cheap beats by dre.
Soon, users of FLOW will be able to stream music from their smartphone to their Beats Solo, Beats Studio and the Bose QuietComfort 15.dr dre studio.
“Wires always seem to be getting in the way, I wanted to give consumers the opportunity to stream music to their headphones,” said EarTop CEO Ketan Rahangdale. “Everything else on the market gives up audio quality and battery life, we didn’t want our users to sacrifice anything.”
EarTop Technologies is asking tech and music enthusiasts to help the company accelerate its launch with a Kickstarter campaign. Their campaign began August 2 and runs until September 11. The EarTop team plans to ship the first FLOW Series units in December 2012.
FLOW has already made popular technology news, with coverage on Tech Cocktail, Mashable, Inc.com, Bostinno.com and FOX News LIVE.
Features of FLOW
FLOW Series has a battery life up to 12 hours, well beyond the average wireless headphones currently on the market. To answer an incoming call, FLOW has two built-in, noise canceling microphones.
The FLOW connects to your smartphone using Bluetooth 2.1 + EDR & APTX Technologies, which makes the sound quality better than when listening through wires. Currently, the pre-order price is only $60.00, well under the market value, but the first 200 backers can get theirs for $50.00.
With a range of 30 feet, you can keep your smartphone or other bluetooth enabled devices out of harms way while still enjoying your favorite music.
The EarTop team is currently working on a few other mounts for the flow. A connection for a stereo is in the pipeline as well as a clip on mount which will work with virtually any headphones. This will give users the ability to stream music to their car stereos, home stereos and anything else that has an input jack.
Funding Efforts of FLOW
FLOW is currently seeking funding on the crowdfunding website Kickstarter. Many people have already backed the popular product, over $33,000. With a project deadline of September 11, 2012 they are looking to exceed their official goal of $250,000.
Depending on the pledge of each backer on Kickstarter, they will get added to the newsletter, receive an official EarTop Technologies t-shirt, or get their own FLOW Series. Backers of the Custom Distribution Package and Advanced Custom Distribution Package will also get invitations to the product’s launch party.











2012年9月8日星期六

Lil Wayne Celebrates Launch Of Beats By Dre Custom Headphones

Lil Wayne and Beats by Dr. Dre celebrated the official launch of the New Orleans rapper's line of custom headphones with a party at Playhouse Nightclub in Hollywood,Calif. Friday (Sept. 7). Weezy, rocked his Red Beats by Dr. Dre headphones during the MTV Video Music Awards last night, and was joined by the likes of Wiz Khalifa, Birdman, Cortez Bryant, DJ Drama, Machine Gun Kelly, and more, at his after party.Cheap Beats By Dre.
He briefly took the stage at the event, before partying the night away with his YMCMB family.Beats By Dre.
The collaboration with Beats offers fans a window into his creative process, by allowing them to hear music as he does in his head, since he uses the earphones to write music, and lyrics. As a longtime supporter of Beats Electronics, Wayne has used Beats by Dre headphones to listen to his favorite artists, and will continue to do so, now the he has his own line. “Was bangin dat Future & Bob Marley in the lil tunechi Beats,btw,” the 29-year-old tweeted Thursday (Sept. 6).Beats Solo.
This latest business venture is one of many that will help to expand the Young Money leader's brand, which now includes his TRUKFIT clothing line, and Supra sneakers. Be on the lookout for the Red Beats by Dr. Dre headphones when they drop this fall. Click below to see photos from the event.

2012年9月3日星期一

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2012年8月29日星期三

Cowell 10th spot on celeb rich list

Simon Cowell has slipped down the celebrity rich list, after taking in £57 million.Cheap Beats By Dre.
After the X Factor boss's 2011 earnings stayed exactly the same as in 2010, he slid from ninth to tenth place in Forbes' Highest-Paid Celebrities List, the Daily Mail reports.
Oprah Winfrey was the highest paid celebrity - she is estimated to have earned £104 million between May 2011 and May 2012.
She beat Transformers: Dark Of The Moon director Michael Bay, who came second with £101 million.Beats By Dre.
Third place went to War Horse and The Adventures Of Tintin director Steven Spielberg, who earned £82 million.
Jerry Bruckheimer was in fourth place with £72 million. His 2011 movie Pirates Of The Caribbean: On Stranger Tides grossed over a billion dollars at the global box office, making it the highest-earning film of the series.
Record producer Dr Dre was in fifth place, mostly thanks to his Beats by Dr Dre headphones.
Simon's current UK X Factor has lost viewers compared to last year's series, while his US version did not gain as big an audience as he predicted.

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